Hey friends,

Last night we were excited to attend a great event in San Francisco hosted by Zannel in their cool SF offices. The talks were centered around mobile analytics and we had the opportunity to discuss how crucial analytics has bccome for app developers. As the app store continues to grow in massive size, developers will need these tools to optimize and understand all aspects of their app’s performance. We also saw some demos and got insight from the many of the industry players including: Admob, Flurry, Medialets and Tapjoy. For those of you who want to see Vishal’s presentation and see some of Mobclix’s offerings check out the video. The presentation is hard to see but you can see the slideshare here and follow along

Looking forward to seeing you guys at upcoming events!

We had a great time at the cocktail party for WWDC. Thank you to all who came out to support us and learn more about the Gap iPhone contest we launched. See the fun party pics on our new flickr stream as well. We also launched the “Mobclix Downlow’d” a new biweekly newsletter to keep all our friends in the know of all the great Mob happenings. Subscribe here!

For those of you who missed it, we captured the feel of the night and all the buzz around the iPhone 3G S announcement in a little video. There will be more videos and photos to come that feature the people in this great industry. We are so excited to be a part of it all.

The Mob

June 9, 2009 - Mobclix and Gap Inc. announced the launch of a new contest for developers that will give them the amazing opportunity to design the next big iPhone app for Gap. The idea behind the contest is simple - create an app that exemplifies Gap’s timeless yet casual American style. The app is intended for Gap’s target customers - creative, stylish individuals in their 20s and 30s who breathe popular culture. 

Here’s the lowdown on how the contest works:

Each week, a favorite app will be chosen from new submissions and will be featured on the Mobclix website. The community votes on the People’s Choice winning app and a panel of expert judges will assist Gap and Mobclix choose the Grand Prize winner. Apps will be judged on originality, innovation, accessibility and consumer appeal. The contest ends on September 1, 2009. Visit www.mobclix.com/gap to get more details, the official rules and register for the contest.

* Prizes will be awarded in each category including:
o Grand Prize Winner
o Second Place Honoree
o People’s Choice Award
o Best User Experience/Function
o Best Visual Design/Aesthetic

* Prizes include:
o Selection for Gap’s next iPhone app
o Cash Prize from a notable Silicon Valley VC
o $1,000 Gap gift card
o Free Advertising Package from Mobclix

* All entries will be judged and scored by a panel of experts including:
o Gap executives
o VC investors
o Rockstar tech bloggers
o The Mobclix community (People’s Choice)

To help kick off the contest, Mobclix will be hosting a party during WWDC tonight, Tuesday, June 9th from 5 - 8 pm at Roe, 651 Howard St. San Francisco, CA 94105. Come join us!

As you may know, the 2009 Apple WWDC kicked off yesterday, June 8th, in San Francisco and will run through Friday, June 12th. In honor of the WWDC, Mobclix is throwing a cocktail party tonight, June 9th, at Roe from 5-8 pm. It will be a great place to network and mingle with industry peers while enjoying SF at night.  In order to attend, all you have to do is sign up on our guest list at: http://wwdc.mobclix.com/

See you there!!

Young brands currently hunting for the next great advertising campaign are looking to the iPhone to reach the growing number of trendy tech savvy consumers.

While many already consider the iPhone to be the superior platform for mobile apps, according to a new study by Brightkite, Inc. and Gfk NOP, it is also a superior platform for advertisers. For instance, on ads running on mobile websites, 28.4 percent of iPhone users were able to recall ads, versus just 10.7 percent for non-iPhone users. Possible reasons? Glad you asked.

1.  Bottom line: iPhone content is just more engaging than standard mobile content. iPhone apps are richer exciting versions of web content, containing dynamic data that outshines stripped-down boring mobile websites by a large ratio.

2. Just as the content is more engaging…so are the ads themselves! With the iPhone, advertisers have the opportunity to create high-impact, Super Bowl-memorable-status campaigns. A great example of one such ad is Mobclix’ app for Bud Light. The app is relevant to the product and the consumer, entertaining, and best of all it is easily shared with friends.

The iPhone is destined to do for advertising what a group of croaking frogs did for Budweiser during Super Bowl XXVIII.

For your viewing pleasure: The Budweiser Croaking Frogs

Mobclix recognized by VC’s as “one to watch” at PlugandPlay Expo!

Last Thursday, May 7^th, 2009, venture capitalists from more than 50 reputable firms – including Draper Fisher Jurvetson, Sequoia Capital, BlueRun Ventures and Khosla Ventures – gathered at the PlugandPlay Tech Center in Silicon Valley to hear two-minute pitches from over 40 fledgling companies. Investors arrived looking to find start-ups that exhibited the potential to both survive and succeed in a fragile economy. After learning about each company, the VC’s ultimately took to the their ballots to vote Mobclix Inc., Visuvi Inc. and MeterVision Inc. the three most promising up and comers at the expo.

Mobclix has been nominated as a TiEcon 50 company!

TiE50 is an annual showcase of the fifty hottest and most exciting startup companies in the technology industry. At TiEcon 2009 these fifty companies will be selected from five focus sectors: Consumer Web, Internet Infrastructure, Cleantech, Wireless, and Software. The 50 eventual winners will be chosen from the 150 TiE50 finalists following a demanding selection process that combines industry experts’ analysis as well as public votes. The awards ceremony will be held at TiEcon 2009 in Santa Clara May 15^th-16^th.

Public votes will be accepted up till May 7^th, 2009 – which means that we urge you to visit TiE’s polling site to vote for Mobclix ASAP! Once you arrive at the website, just direct your eyes to the Wireless category and check the box next to Mobclix. It is that easy, so be sure to cast your vote today and tell all of your friends to do the same!

Thanks for your support!

We did it!

Mobclix’ advertisement Raising the Bar on Mobile Engagement is a Limelight Award Winner in the 2009 ad:tech awards in the category “Interactive Ads – Best New and Emerging Media Ad”. The idea for Raising the Bar on Mobile Engagement arose from the reality that mobile advertisers seldom take full advantage of the immense capabilities of smartphones such as the iPhone. We created potential campaigns for Budweiser, Nike and Virgin America that showcase the exciting new innovations available in the field of mobile marketing.

View our online demo now, and let us know what you think by leaving a comment below. If you would like to continue to hear updates about Mobclix, you can either subscribe to our blog via email, or you can follow us on twitter.

Other competitors in the category for “Interactive Ads – Best New and Emerging Media Ad” were Arc Worldwide: Building Blocks Yahoo!Live; Atmosphere BBDO: Parasol; Organic, Inc.: Bank of America - America’s Cheer; and Clearspring Technologies: Obama Tax Calculator Widget.

For a full list of winners and finalists, check out the ad-tech awards website.

The App Store is about to hit one billion downloads. And according to an upcoming Compete study, the most coveted one billionth download might be from…drum roll please…weather.com? The report cites weather-related apps as ranking third (at 39 percent) for iPhone applications most used. Not surprisingly Facebook came in first at 25 percent with games ranking second at 20 percent.

In contrast, Mobclix analytics data indicates that weather-related apps are by no means the most popular, nor the most developed kind of app. The two most prevalent app types fall under either the games or entertainment categories – and game apps routinely hold the top spot for most apps, most downloads and most revenue. Our research also shows that games and entertainment apps make up over 50 percent of the total app market, whereas utilities-related apps (which would encompass weather) come in at fourth, and hold only 9-10 percent of the total market share.

Anyone who is vaguely familiar with apps understands that they are highly diverse in both function and form and therefore imprudent to compare. For example, while one iPhone user might play Super Monkey Ball twice a day, he or she may be using the Twitter app up to eight or nine times a day. App attrition rates – much like the apps themselves – vary heavily based on the purpose of the app. At Mobclix we’ve found that 20 percent of users who download an application use it every day.

The one truth that does seem to hold for all apps is that free apps generate the most enthusiasm among users and are therefore downloaded at much higher rates than their paid counterparts. Based on our in-house buzz index – which monitors user sentiments regarding apps across the web – we reported that 60 percent of online buzz around App Store apps regard those that are free. So no matter what features an app has to offer, the price is what counts. Developers of paid apps should consider addressing this problem by offering lite apps (essentially providing trial versions of their apps) to entice preliminary downloaders to make the full purchase.

At the end of the day, the Compete report is a survey, and as surveys tend to extrapolate a general estimation from a smaller sample population, results can be, and most often are, highly subjective. One of the key features that sets Mobclix apart from our competitors is our ability to supply a code that collects hard data on an application, thereby providing our clients with an accurate understanding of their mobile app users.

When:
August 1^st – 3^rd 2008
- Create your application during iPhoneDevCamp2
- Register your application at: http://www.iPhoneSquad.com
- Award will be announced on August 3^rd at the iPhoneDevCamp2

What:
An award given during the iPhoneDevCamp2 Hack-A-Thon

The Prize:
We thought it would be great that whoever wins the mobclix innovation award, gets a chance to accelerate the iPhone Application to the next level.

The winner of this Exclusive Award will get:
1. Branding/Website Package - for your app/company from a professional design agency
2. Funding - pitch with top tier silicon valley VC
3. Developers - Meeting with originate labs to pitch idea for the chance for DevelopersHow to sign-up:
The mobclix innovation award will be given to the iPhone Application that has the following key attributes:
1. Feasibility - Something that can be done, given the amount of time the contest has
2. Usability - Something simple and echo’s Apples Usability Mantra
3. Innovation - Using the features of the iPhone, such as location, accelerometer, touch, in interesting ways
4. Business Opportunity - The market size of your opportunity and its business value
5. 1-2 Slides Describing Your Idea - Upload a quick presentation of your app with screenshots
6. Mobclix Score - Everyone wants the best user experience on iPhone apps - ouralgorithm will instantly tell you how usable your application is based on predicting user interaction with your application,monitoring the sequence of events, and identifying latency issues.

Sign-Up Today at the place for iPhone Developers: http://www.iPhoneSquad.com