Mobclix and Nielsen Change The Face of Mobile Advertising
| Posted By : megan In : Advertising, Developer Community
We’re proud to announce Mobclix Complete, the most advanced mobile precision database, utilizing mobile data from The Nielsen Company. Mobclix Complete integrates Nielsen PRIZM and Nielsen ConneXions segmentation systems into our ad exchange. According to Gartner, mobile advertising will be a 7.4 billion dollar market by 2014. We see the potential of mobile targeting to increase mobile advertising conversion rates and engagement. Mobclix Complete includes over 150 audience segments and the richest data available for mobile devices. Whether advertisers want to reach the soccer mom, the new york banker, or the trendy tween, Mobclix Complete gives them the ability to do so.
Benefits for Advertisers and Marketers
- Reach over 150 audience segments
- Increased conversion rates
- Customize campaigns to fit your strategy
Benefits for Publishers/ Developer
- eCPMS 20-100% higher than the market
- Improved user experience in your app
- Higher engagement and CTR
Want more information? Check out Mobclix Complete. Mobclix developers are already integrated into the new system, so, if you haven’t yet, sign up.