Guest Post | Nikolaos Drakatos, Mobile Marketing Analyst at Velti Imagine being able to lure in a shopper, right as they walk by your storefront. You attract them with a virtual coupon that can be redeemed in-store, or perhaps you … Read More →
2011 was all about the numbers in mobile – over 100 million apps now available for download, 700,000 new Android devices activated everyday, the release of the iPhone4 and Google 4.0 OS, and the loss of one invaluable titan of … Read More →
The impact of mobile reaches far beyond the shores of the US. In fact, many international markets consume mobile web and download apps more aggressively than US users. And only 10 in 123 Mac App stores speak English, leaving apps … Read More →
Last week, we had the honor of hosting the Official APPNATION after party with MasterCard. Party goers were welcomed with an open bar, a complimentary empanada courtesy of Mama’s Empanada Truck, an iPhone ice-luge complete with the hottest apps & coldest … Read More →
HTML5 has been the buzzword of the mobile marketing world lately, but what exactly is the fuss about? There have been rumors that HTML5 will soon become the standard for mobile programming, and with Adobe stopping the development of the … Read More →
The end of the year is when advertising budgets hit their ultimate high – last year during Black Friday weekend alone, iPhone app impressions increased by 109% year over year. And as an industry, US mobile advertising spend is poised … Read More →
The holidays are a time to reunite with loved ones and let them know how much you care–with gifts! But with that brings mental images of crowded malls, frantic shoppers, long lines, and–for many–a hefty credit card bill. Insert, mobile … Read More →
“Utterly Adorable” “Easy to Learn” “Challenging to Master” – all quotes from various mobile app magazines describing Booyah, Inc’s latest app, Early Bird! Recently updated and released for Android, Early Bird is designed to fit the common saying: “The early … Read More →